Our story

Ever since its conception, Refazenda has carried the ideal of sustainability in its DNA. It all began almost 30 years ago, when, uncomfortable with the format of the garment industry at that time, Magna Coeli thought out a business model that was innovative and ground-breaking, as it still is today. This fashion designer’s idea was to create a new style of behaviour, while planning all the material used in the cycle, including the previously unwanted fabric scraps.

[Inglês] Our story

Magna Coeli thought out a business model that was innovative and ground-breaking, as it still is today.

But it was not simply recycling: a model of sustainable production, as the concept itself suggests, had to be nurtured throughout all the brand’s processes. The loop had to be closed in order to create a genuinely circular economy, in which 100% of the raw material was used in the end product. Forging partnerships with craftspeople and small local producers enabled the convergence of high quality with innovative design, technical and cultural content, timelessness and feeling.

[Inglês] Repense a Moda

Rethink fashion, rethink the world

Over these 30 years, Refazenda has positioned itself not as a fashion business, but rather as a behaviour enterprise that communicates through high aggregate value sustainable products, encouraging its customers to become citizens of the world, in a faithful expression of belonging to the planet.

Refazenda has positioned itself not as a fashion business, but rather as a behaviour enterprise that communicates through high aggregate value sustainable products

[Inglês] Destaque 1

Handmade with love

It was in this way, from a strong feeling of social and environmental responsibility and emanating the devotion of all that is made by hand, that Refazenda was born. With it came an effervescent desire to transform the paradox that currently characterizes the production of clothes and accessories: the great environmental impact, resulting from the whole
traditional production chain, from planting, spinning, weaving and sewing, all the way to distribution. By pursuing the ideal of minimizing the harmful effects of industry on the planet, Refazenda follows up the use of its products beyond their sale, extending the product life-cycle by suggesting new ways of wearing items and redesigning them for use as new ones.
As our products contain the 100% human dedication of many hours of manual work, they deserve conscious purchase, dignified use and the multiplication of this attitude among other people.

As our products contain the 100% human dedication of many hours of manual work, they deserve conscious purchase, dignified use and the multiplication of this attitude among other people.

[Inglês] Destaque 2

Manifesto