Ever since its conception, Refazenda has carried the ideal of sustainability in its DNA. It all began almost 30 years ago, when, uncomfortable with the format of the garment industry at that time, Magna Coeli thought out a business model that was innovative and ground-breaking, as it still is today. This fashion designer’s idea was to create a new style of behaviour, while planning all the material used in the cycle, including the previously unwanted fabric scraps.
Magna Coeli thought out a business model that was innovative and ground-breaking, as it still is today.
But it was not simply recycling: a model of sustainable production, as the concept itself suggests, had to be nurtured throughout all the brand’s processes. The loop had to be closed in order to create a genuinely circular economy, in which 100% of the raw material was used in the end product. Forging partnerships with craftspeople and small local producers enabled the convergence of high quality with innovative design, technical and cultural content, timelessness and feeling.