Our story

Ever since its conception, Refazenda has carried the ideal of sustainability in its DNA. It all began almost 30 years ago, when, uncomfortable with the format of the garment industry at that time, Magna Coeli thought out a business model that was innovative and ground-breaking, as it still is today. This fashion designer’s idea was to create a new style of behaviour, while planning all the material used in the cycle, including the previously unwanted fabric scraps.

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[about_us] Our story

Magna Coeli thought out a business model that was innovative and ground-breaking, as it still is today.

But it was not simply recycling: a model of sustainable production, as the concept itself suggests, had to be nurtured throughout all the brand’s processes. The loop had to be closed in order to create a genuinely circular economy, in which 100% of the raw material was used in the end product. Forging partnerships with craftspeople and small local producers enabled the convergence of high quality with innovative design, technical and cultural content, timelessness and feeling.

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Rethink fashion, rethink the world

Over these 30 years, Refazenda has positioned itself not as a fashion business, but rather as a behaviour enterprise that communicates through high aggregate value sustainable products, encouraging its customers to become citizens of the world, in a faithful expression of belonging to the planet.

[about us] Repense a moda

Refazenda has positioned itself not as a fashion business, but rather as a behaviour enterprise that communicates through high aggregate value sustainable products

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Handmade with love

It was in this way, from a strong feeling of social and environmental responsibility and emanating the devotion of all that is made by hand, that Refazenda was born. With it came an effervescent desire to transform the paradox that currently characterizes the production of clothes and accessories: the great environmental impact, resulting from the whole traditional production chain, from planting, spinning, weaving and sewing, all the way to distribution. By pursuing the ideal of minimizing the harmful effects of industry on the planet, Refazenda follows up the use of its products beyond their sale, extending the product life-cycle by suggesting new ways of wearing items and redesigning them for use as new ones.
As our products contain the 100% human dedication of many hours of manual work, they deserve conscious purchase, dignified use and the multiplication of this attitude among other people.
In being recognised, the craftsperson who has sewed the garment becomes more of a citizen of the world each day.

Upcycling is life

It is from the awareness that discarding a product is as significant and expensive as the product itself and producing it has an impact on the planet, that innovative techniques of upcycling and design have been created, validating the strength of the brand in its most unique style. Our collections have both a strong sociocultural context and philosophical, aesthetic and economic arguments, contextualized in their setting, time and reality.

Reduction, recycling, reuse, repair, refurbishment, refinement and recomposition are the watchwords at Refazenda. Investing in reuse and rethinking the processes traditionally used, every day new possibilities for escaping the trivial emerge. Seeing fabric scraps as cost-free raw material, seeking the reduction of waste to zero and renewing our ideas daily are just some of the ways of reinventing the old concepts of fashion and creating a unique identity.

[about us] Destaque 2

As our products contain the 100% human dedication of many hours of manual work, they deserve conscious purchase, dignified use and the multiplication of this attitude among other people.

Manifest